Since the very beginning when the grandfather of the Viitala family founded the business, quality has been at the forefront of the Luonto furniture. Built into the very fabric of their brand is their quality standard. Within every step of their process — from design to material selection, to production, finishing, packaging and delivery, Luonto rigorously tests all of their furniture to ensure that each step in the production cycle meets their high standards. 

In addition to quality, Luonto places emphasis on valuing their employees. They have established a culture of excellence by providing performance-based incentives and rewarding high quality over high quantity production. In doing so, they have heightened their team’s attention to detail and encouraged overall occupational wellbeing, allowing them to unify everyone under their vision and make high quality furniture available for fair prices while meeting their quality standards.

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